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Marketing Plans for Makers of Natural and Organic Food Products

We believe that organic and natural foods should be able to compete with the big-brand items that we are all used to seeing in the store. Because of this, we are offering discounted pricing on our marketing programs specifically for products that follow our rules. We use our years of experience online to create marketing initiatives that work in a variety of ways.

  1. Find new customers in new niches
  2. Maintain and find new customers in current niches
  3. Build email address database for inclusion on the Natural Food Connection newsletter as well as campaigns strictly for your products
  4. Allow for links to your online store with a special promotion (coupons are essential!) OR have a printable coupon that people can bring into stores to purchase retail
  5. Give people the opportunity to tell their local stores that they want particular products purchased using a printable template
  6. Help people share your offer on Twitter, Facebook, Savings.com, etc.
  7. Create brand awareness and loyalty to KEEP the new customers

Per Product Pay Per Click Campaigns

Our Introductory PPC Campaign Package is Now RISK-FREE - Try it for Seven Days at No Charge (Limited Time Offer)

Using Pay Per Click campaigns on Google.com, Yahoo.com and Bing.com is a great way to bring in quality traffic (much different than just traffic) directly to the product or store page. It is highly recommended that you go directly to an online store page vs. a home page or general product page, unless branding is the main objective. We feel that it is imperative that this be combined with a special offer in the ad title and description. This will really help boost conversions to sale.

Check out the pricing comparison guide for PPC campaigns.

Coupon Campaigns Using Pay Per Click and Social Media

Our Introductory Coupon Landing Page Package is Now RISK-FREE - Try it for Seven Days at No Charge (Limited Time Offer)

We feel that this is the best scenario for products that are available in stores! We will create a landing page (a micro site) that allows someone to download a printable coupon after providing their email address. The landing page will be up for one year, even if no promotion is currently being offered. During this time, email sign-ups will still come in, but we recommend having a monthly promotion.

In addition, we provide links to all common social media sites like Twitter, Savings.com, Facebook, StumbleUpon.com, etc. We will also do one FREE text-based email newsletter to the list each month for up to 500 subscribers. If you have an opt-in list of your own, we will integrate that into our mailing list service. If you have more than 500 subscribers, the cost is $5.00 per thousand subscribers to send emails.

We provide 30 day coupons for the visitors. They expire at the end of 30 days. This helps reduce forgery. This question is asked a lot, so we wanted to answer it here: there is no way to stop people from downloading the coupons twice or even a hundred times. This is OK though, as it does mean additional sales for your product! This is one of the reasons that the coupons expire quickly.

Check out our pricing guide for natural food coupon campaigns.

Email Campaigns

If you order a coupon campaign, you will receive one free text-based email newsletter each month for up to 500 subscribers!

HTML email campaigns (which include text-based versions) are available.

Please review the pricing for email newsletter campaigns.

Getting Bloggers to Write Product Reviews

We will find bloggers to write product reviews for you. You will need to provide us with coupons that allow them to get the product for free from the store. We locate the appropriate blogs and get them talking about you. Keep in mind that they might love or hate your product and we ask them to speak freely. We are not paying people to write good reviews. We want them to speak their minds in their own words. This is great for search engine optimization and of course word-of-mouth. This is a long-term marketing initiative.

Pricing is available on a per-review basis. Please contact us to discuss your needs.

If you have questions, please contact us. We will help you in any way that we can and guide you to the right pricing plan.