About Keith Line

Keith Line is not a soy-eating hippie. He is however, passionate about the environment and the food that we eat. Understanding that he loves donuts and soda as much as the next person, he felt that there was a niche left untapped by organic and natural food makers. This market segment includes the average person that wants to eat whatever it is that they might want, but just to do so organically or naturally.

Being someone that routinely pulls recyclable items thrown away into the regular trash, eats as little hydrogenated products as possible, stays away from MSG and absolutely gives a crap about the Earth's ecosystems, Keith felt that it was time that he stepped up and helped people in the best way that he knew how. What he knows how to do is market on the web. He understands the usability, architecture and technical aspects of website design. He strives to be an outspoken forward thinker and welcomes a healthy debate about almost anything.

"Keith, you are the conduit by which the universe makes its connections." was recently stated by someone :)

The idea for this site took shape late one night after months of pondering his future and what his legacy might be. Keith felt that he wasn't giving enough back to the world. Over the years, Keith has become more understanding of our food and farming culture and how it has been overtaken by huge companies that offer food-like substances. We often do not realize that our favorite soda from 20 years ago has been altered to include High Fructose Corn Syrup instead of plain-old sugar, as an example. Sure "they" say it's OK. It's "their" job to say it is.

It is now Keith's job to say that natural and organic products are OK too. In fact, they usually taste better, are better for the environment, and even though some items may be not "good" for us, they are better in the long run than genetically modified, unnaturally produced food-like substances.